A structured approach to electric propulsion decisions.
The methodology is not a rigid software workflow. It is a consulting operating system used to structure the engagement, expose assumptions, compare options, and make roadmap decisions defensible.
The objective is not to fill templates. The objective is to answer a specific product decision: which opportunity should move forward, why, under which constraints, and in which sequence.
- — Go / conditional go / no-go recommendation
- — Product opportunity comparison
- — Feasibility filters
- — Prioritized roadmap sequence
- — Product ID cards
- — Assumptions and risks register
- — Decision rationale for CEO / CTO / Board / Engineering alignment
The internal reference framework used to structure engagements. Steps are applied selectively, in proportion to the decision at stake.
Constraints & Market Analysis
- 00
Technology & certification constraints
Establish the physical envelope (Wh/kg, kW, thermal limits) and the baseline certification constraints that frame every downstream decision.
- 01
Global market study
Map the broader electrification landscape to identify where structural demand, regulation, and technology readiness converge.
- 02
Application & mission segmentation
Segment by certification level, use case, and mission profile — the mission profile being the decisive input for sizing and architecture.
- 03
Competitive landscape
Benchmark incumbent and emerging solutions on architecture, performance envelope, cost structure, and certification posture.
- 04
Customer & program evaluation
Assess each opportunity on use case fit, willingness-to-pay versus ability-to-pay, and program maturity rather than headline interest.
- 05
Market sizing
Quantify TAM and SAM from the segmentation, with SOM derived bottom-up from concrete customer programs — not extrapolated growth curves.
Product Definition
- 06
Business attractiveness matrix
Score opportunities on four axes: market (SOM, growth), technical (feasibility, barriers), certification (complexity, novelty), and execution risk (OEM dependency).
- 07
Product-system fit
Validate technical fit, integration constraints (mass, volume, thermal), and compatibility with the target architecture before committing.
- 08
Product prioritization
Rank candidates by strategic alignment, market value, and the real engineering and certification resources available — not by enthusiasm.
- 09
Product definition
Freeze the architecture, power class, voltage level, and module strategy. This is where ambiguity stops and the product becomes specifiable.
Roadmap & Specification
- 10
Product & program roadmap
Sequence technology evolution (Wh/kg, TRL), the certification path, and customer program milestones into a roadmap that survives contact with reality.
- 11
Product ID card
Consolidate the outcome into a single reference document — the unambiguous specification used by engineering, sales, and certification teams.
A proprietary roadmap decision-support tool is used internally to structure assumptions, scoring, feasibility filters and Product ID cards. It is not currently offered as a standalone SaaS product.