Product roadmap decisions for electric propulsion and battery systems — before engineering resources are committed.
Independent senior advisory for CTOs, Heads of Engineering and Heads of Product facing high-stakes architecture, sizing, certification and roadmap decisions in electrified hardware programs.
Wrong product roadmap decisions in electrified hardware do not only create planning issues. They can trigger years of wasted R&D, certification rework, integration dead-ends, supplier lock-in, or market-entry failure.
Engineering capacity is committed to a product variant the market will not adopt.
Battery, propulsion or hybridization choices create mass, thermal, cost or certification constraints too late.
A technically strong system is built for an application with weak willingness to pay or insufficient program maturity.
Technology maturity, customer timing and internal resources are misaligned.
Three areas of focus.
Engagements concentrate on decisions with long-term technical and commercial impact, not execution.
- 01
Constraint-Driven Roadmap Sprint
Flagship engagement. A focused 3–6 week advisory to decide which product opportunities should move forward, which should be delayed, and which should be stopped — under physics, certification, integration and resource constraints.
- 02
System Architecture & Sizing
Battery and powertrain architecture decisions grounded in mission profile, weight, performance, cost, and ageing trade-offs.
- 03
Technical & Certification Advisory
Standards, safety, and certification constraints translated into clear system requirements (UN38.3, DO-311, and adjacent frameworks).
Senior Product Line Manager at H55 (electric aviation). Previously Product Line Manager and Battery System Engineer at Forsee Power (heavy-duty battery systems), and Battery Engineer on the Audi e-tron program. 10+ years at the intersection of system engineering and product strategy.